The ease that goods move around the world is a marvel of the age — an everyday marvel. No small infrastructure was necessary to bring a frosted bottle of Cockta brand soda from Central Europe to the shelf of a grocery store far inland in North America, where I bought it not long ago for a small sum.
An impulse purchase, of course. Why? Because it was bottled in Slovenia. I don’t ever remember buying anything made in Slovenia, and that was enough to sell me. The label tells me that a company called Droga Kolinska of Ljubljana makes Cockta. It is a regional food conglomerate with other brands that include Argeta, Grand Kafa and Smoki, according to this site, though a lot of the links are broken, including the Cockta one.
It’s a cola. It isn’t bad. With sugar instead of corn syrup. It reminded me a bit of the cola made in Vietnam as a domestic alternative to imperialist running-dog Coca-cola, and maybe Cockta was originally created as a Yugoslav version of such. I know from watching One, Two, Three long ago that the quest for a drinkable socialist cola was once an important concern behind the Iron Curtain.
Borodenko: We do not need you! If we want Coca-cola, we invent it ourselves!
C.R. MacNamara (James Cagney): Oh, yeah? In 1956 you flew a bottle of Coke to a secret laboratory in Sverdlosk. A dozen of your top chemists went nuts trying to analyze the ingredients. Right?
Mishkin: No comment!
C.R. MacNamara: And in 1958, you planted two undercover agents in Atlanta to steal the formula. And what happened? They both defected! And now they’re successful businessmen in Florida packaging instant borscht. Right?
Peripetchikoff: No comment!
C.R. MacNamara: Last year you put out a cockamamie imitation “Kremlin-kola!” You tried it out in the satellite countries, but even the Albanians wouldn’t drink it. They used it for sheep dip! Right?