There’s a new H Mart not far from where we live – a smaller version of the Korean supermarket in Niles, Ill. It took over space formerly occupied by an independent Asian grocery store (whether that was Korean, I don’t know). I visited the new H Mart over the weekend, and for a discount got some Haitai brand Oh Yes! “Premium Chocolate Coated Sweet Potatoes Filling Cake.”

Oh Yes! A good name. Catchy. Wasn’t that something Molly Bloom said?

I wondered about that sweet potato filling. But for a couple of dollars for 12 cakes, I was willing to give it go. The ingredients are simple: cocoa powder, cocoa mass, white sugar, and sweet potato cream. You get about a third of your DV in saturated fat in each cake, with none of that trans fat. There’s also some carbohydrates in them, but very little else.

Haitai is a South Korean food company, lately owned by Crown Confectionery, another Korean entity. Naturally, I had to look up Haitai’s web site, and found some other product names that I like, all of which look like confections: Baked Potato Stick, Choco Homerun Ball, Bravo Cone, and Babamba.

About Oh Yes!, the web site says (all sic): “Oh Yes! (1984) is our one and only soft chocolate cream cake, which has been on demand for many years due to its soft and delicious taste that melts in your mouth. It is proudly making monthly sales of 4 billions won.”

I liked the Homerun Ball description, too: “The idea of our snack product, Homerun ball, was originated from the Korea Baseball Organization in 1981. It’s unique name was derived from its particular baseball shaped appearance. Homerun ball contains chocolate inside every round ball, and is a easy to-go snack that is great to take out to any event. The Homerun ball is successsfully reaching monthly sales of 4.2 billions won.”

So, a few more Homerun Balls than Oh Yes! cakes sold each month. Anyway, the sweet potato favor does take a little getting used to, if you’re used to regular cream fillings. But the cakes aren’t bad.