Not long ago, I discovered an inflated tube of Jimmy Dean Pure Pork Sausage in the refrigerator. I’d been down that road before. This time, though, the tube wasn’t at the back of the refrigerator, forgotten past its BEST IF USED BY date. Instead, the use-by date was the next day. This time I opened it up, slightly, and some foul-smelling air hissed out.

I wrote an email to Hillshire Brands, which owns Jimmy Dean, to let them know about the product failure. An automated acknowledgement came at once, then a couple of days later, another email:

Dear Mr. Stribling, [hey, they got the gender right]

It’s Christina from Jimmy Dean.

It is always important to hear from our consumers and we are so glad you sent us an email. Thank you for your loyalty.

We take pride in ensuring our customer’s satisfaction, and exceeding expectations. I am sorry for the disappointment of our mild sausage. We take quality seriously and this is not typical of our products. I have shared your feedback with our plant quality manager. 

We truly value you and via the United States Postal Service, I am more than happy to send you a full value coupon to enjoy the Jimmy Dean product of your choice. Please enjoy and have a fabulous Autumn season!

Regards,

Christina

Two days later I got a paper letter by USPS, expressing more gratitude for my communication, and including a coupon for any Jimmy Dean product – up to a value of $8.49. Not bad. Whatever else you can say about Hillshire Brands, they’ve got a mechanism in place for dealing quickly with consumer complaints.

The coupon itself isn’t like any I’ve ever seen before. The more I looked at it, the stranger it seemed – until I realized that it sports anti-counterfeiting features more commonly found on banknotes. Then again, it is a sort of money, or at least has a monetary value, and at $8.49 max value, not something the company wants reproduced willy-nilly.

All the way across the back of the coupon is a holographic foil strip with the initials “CIC” inside circles all way across. A little digging tells me that CIC is the Coupon Information Corp., a nonprofit of “consumer product manufacturers dedicated to fighting coupon misredemption and fraud,” according to its web site.

“The CIC and its members have worked with Federal, State and local Law Enforcement officials on every significant coupon fraud case since CIC began operations in 1986,” the site continues. “As of this time, CIC has not lost a single case.” We’re Batman, extreme couponers are the Joker.

But that’s not all. There’s a faintly visible pattern everywhere on the back surface of the coupon. It took me a while to figure out that it says VOID over and over. The idea is that when you go to photocopy the thing, a standard-quality printer will blur the lines together and ta-da! VOID is now written all over the coupon in a highly visible way.

Also, there are random patterns of little yellow bubbles printed at two places on the coupon. Or so it seems. As far as I can tell, those bubbles might be a form of EURion constellation, which is “added to help imaging software detect the presence of a banknote in a digital image,” according to Wiki.

Wow. I’ve got myself a hard-core, anti-counterfeiting coupon. I’ll bet more technical prowess went into it than most banknotes produced before, say, 1990.