Those jokesters at Trader Joe’s, or at least their hired copywriters, are still coming up with too-clever-by-half product names. We were at one of the stores recently, and noticed Moral Fiber brand bran muffins. What’s the subtext of that? These muffins promote ethical digestion?

We didn’t buy any of the muffins, but we did buy Inner Peas – a bag of green pea-based snacks. Or, to quote the bag, “Trader Joe’s Contemplates Inner Peas.” Maybe they’ve been visualizing whorled peas, too.

It doesn’t have a twee name, but we also bought 65% Cacao Dark Chocolate-Single Origin-Ecuador. I don’t ever remembering trying any Ecuadorian chocolate, so that was just about enough to make me part with $2 for the opportunity. The verbiage on the box promises that it’s made only from “Arriba cocoa beans that are native to Ecuador. The bean are grown exclusively in the cocoa plantations located along the Guayas River…”

Turns out that Ecuadoran choco is making a comeback. According to the BBC: “Over the last decade, as the demand for more flavourful cocoa has risen, Ecuador has emerged as the pre-eminent exporter of fine beans.

“It is a favourite destination for globetrotting chocolatiers in search of the best, and cocoa production has also become a sustainable source of income for Ecuador’s farmers.”

The Globetrotting Chocolatiers. There’s a band name or a title of something in that somewhere. Anyway, we’ve tried the Ecuadorian chocolate, and it’s high-quality stuff.