So far I haven’t bothered much with grocery store snapshots, as amusing as the labels can be. But not long ago I was in a small, mostly Japanese grocery store in the northwest suburbs of Chicago, and I saw something I’d never heard of before.

That’s a great example of a Japanese product’s English name. You think about it for a while, asking yourself, why did the makers pick that name? You think some more and ah ha! No… it made some kind of sense for a moment, and then it didn’t.

According to the product’s English-version web site, “Gatsby” is explicitly after the fictional character. Hair oil for wistfully dreaming of lost loves, I guess.