Before the snow fell on Sunday, I picked up an empty bag in my yard. Random trash in the wind, but I was intrigued enough to take a look at it.

At first I thought it was a Russian snack food bag, but closer inspection revealed that it was imported from Bulgaria, where they use Cyrillic too. Зайо Байо (Zayo Bayo) is a “maize flip” product of Sani-Kons Todorovi of Pernik, Bulgaria.

Judging by the illustration, since the bag was empty, a “maize flip” seems to be a corn puff, in this case flavored with dill. Business.bg tells me that Sani-Kons Todorovi was founded in 1990 — among the first wave of private businesses, presumably — and has made snack food since then. No doubt snack foods were a neglected consumer item in the previous People’s Republic of Bulgaria.

Zayo Bayo is translated as “Hunny Bunny.” My idea is that he’s one of Bugs Bunny’s great-grandsons. Unable to find cartoon work in the United States, he’s trying to make a go of things in Bulgaria as a commercial mascot. He’s probably finding his roots as well. At least one line of Bugs’ ancestry, before the family moved to Brooklyn in the late 19th century, seems to trace from that part of Europe (citation needed).