As I’ve mentioned before, I like the idea of wine better than wine itself, which pretty much goes for any intoxicant. One reason to like wine is wine bottles, and one reason to like wine bottles is the label.

Here’s a collection of labels used by Château Mouton Rothschild for more than 70 years. The winery has been hiring an artist a year to create its labels, with some interesting results.

But you don’t have to go all the way to the Médoc to see interesting wine labels. I can do that at a grocery store a few miles away.

This one caught my eye recently.
I don’t think Franklin counts as a Federalist. Sure, he supported the ratification of the Constitution, but in terms of participation in politics, Franklin found himself at a major disadvantage by the time the Federalists became a force in U.S. politics. Namely, he was dead.

There are plenty of actual Federalists who could be on a wine label. Famously, Alexander Hamilton or John Adams. Less famously, but more interestingly, DeWitt Clinton, Rufus King or Charles Pinckney. Well, maybe not Pinckney, since he owned a lot of slaves, but King was an abolitionist before it was cool.

Turns out, the winery did put Hamilton on a different bottle. Along with Washington (he of no faction!) and, incongruously, Lincoln. People might get the wrong idea if you called your product Republican Wine, but there’s always Whig Wine. Lincoln was originally one, after all, and it opens up the possibility of Daniel Webster or Horace Greeley on a bottle.

I saw this and thought: Botero.
I couldn’t find any evidence that Botero himself did the Bastardo label, though as Château Mouton Rothschild shows, artists are hired for such work. Shucks, you don’t even have to be a painter to shill for inexpensive wine.

Another artist-created label.
By one Victo Ngai, whom I’d never heard of. Raised in Hong Kong and current resident of California. She’s done a number of labels for Prophecy; probably a good gig. Just another one of the things you can learn poking around grocery stores.