Back to the vault of my old correspondence again, for a postcard I mailed from Japan nearly 29 years ago. I picked up a set of cards at the Sapporo Brewery in Sapporo, Hokkaido on our trip there in the fall of ’93. One reason to visit the brewery — the main one, as it happened — was dinner at the beer garden, for its splendid Mongolian barbecue.

The cards were reproductions of old advertising posters for that brand of beer.

A Taishō-era (大正) poster, in this case. In particular, Taishō 13, or as most of the rest of the world would call it, 1924.

As an era, Taishō didn’t last much longer, expiring in 1926 with the sickly emperor Yoshihito, who became known as Taishō posthumously. Taishō Democracy, such as it was, didn’t last much longer either, since like Weimar Germany, it had never really taken root, and the Depression laid the groundwork for its demise.