Ann brought this to my attention earlier this month, at a crafts superstore I rarely go to, but from which she wanted something. On display was an item that seemed to be sold for Christmas, but which by January was at a deep discount.

One of the stranger holiday items I saw this season, or any holiday season, really. A reindeer figure. Build it! Watch it melt! Watch it melt? Watch it melt?

Walmart’s marketing text about the item is positively demented, which I guess is fitting: “Build the reindeer and watch it melt magically! Fun for days. Completely reusable. Keep building and watch it melt over and over! Perfect stocking stuffer! Miracle Melters! Reindeer! Build it and Watch it Melt!”

Sure enough, someone has made a video about this — toy. I can’t say that I watched all of it, skipping around some, but the point of the item still eludes me. Do reindeer melt in dark Sámi folktales?