In early 1992, a curious-minded friend asked me in a letter about the cost of living in Japan. At the time the oft-used example, probably by lazy journalists, was the $10 cup of coffee (shocking in a pre-Starbucks-everywhere context, I guess). I’m sure you would have been able to find such a brew at upscale hotels in Tokyo, but it wasn’t part of my experience.
So I wrote him the following.
March 1992
Japan is justly famous for its high cost of living. But one can adapt, especially as a single person, though you never really grow fond of the system, the basis of which is to squeeze consumers as much as possible. Luckily, I’m no more a typical consumer in Japan than I was in the United States. Remarkably, my personal cost of living is roughly the same in absolute (dollar) terms, and a little less in terms of percentage of income, than in Chicago.
That might seem strange, but there are several factors to consider. Japanese income tax is a flat 10%, sales tax on everything is 3%, so neither of those is especially onerous. I have no car, which I believe would be a useless luxury in Japan, and endlessly expensive. For instance, gasoline is about four times as expensive as in the U.S. I buy few articles of clothes here. They’re expensive, but it’s also true that it’s hard to find my size anyway. I’ve supplemented my wardrobe during travels outside Japan, especially in Hong Kong, where clothes are reasonably priced (except I couldn’t find shoes there either). A spare pair of glasses was a deal in Hong Kong, too.
I’ve been slow in acquiring household appliances. Some of them I bought new — a gas cooker, about $100; a Korean-made TV, about $200; a bottom-of-the-line VCR, also about $200; a DoDeCaHORN combination CD player/double cassette deck with AM/FM band, again about $200. I’m highly satisfied with the quality of these goods, as you might expect from Japanese (and Korean) electronics.
Other items I’ve bought recently have been from departing foreigners in sayonara sales. Recently I acquired a table, microwave oven, book shelf, a number of books and other things that way, cheap. I’ve found a few things in the street for free. My Osaka Gas Fan Heater 2200 is an example, which I found the first summer I was here, before I needed it, abandoned by its owner. Such finds are called gomi, or so-dai-gomi if the items are large.
Food is a major expense. Some things are insanely expensive, such as bread, at $1.50 for four or five measly slices, or $4 or $5 for a glob of raw hamburger American stores wouldn’t package that small, or liters of milk that cost as much as a gallon in the U.S. You might think those aren’t typical Japanese foods, but they are now. Consumption of “Western foods” is so commonplace that the distinction makes little sense in most cases. Besides, rice and fish aren’t particularly cheap, either.
Properly done, eating out is little more expensive than eating at home, due to high grocery costs. I know a lot these days about (relatively) cheap Japanese eateries, including the location of a score of places that offer meals for $5-$8, most of them filling and excellent nutritionally and gastronomically: noodle soups, chicken and pork cutlet meals, Japanese-style Chinese food, rice dishes, curries and more.
Then there’s the matter of rent. I have a modest place, one-and-a-half rooms, certainly less than I had in Chicago. For it I pay slightly less rent, in dollar terms, and somewhat less as a percentage of income. Except in winter, when gas bills are high, utilities aren’t bad.
One more thing: entertainment. Fun can be dear in this country. Luckily for me, I’m seldom inclined to visit bars, no doubt the greatest black hole for yen around. I do go to an izakaya once a week with friends, but that’s as much cheap restaurant as bar. Video tape rentals are about $4 for new movies, less for others. Movies in the theater run at least $18, but I know a couple of second-run houses for less than half that. Some of the best museums and temples in the country are only a few dollars to get in and, if I really don’t want to spend much for entertainment, I take the subway to some part of town I don’t know well and walk around. That never gets old.
I got distracted among the product aisles. It’s hard not to. For instance, I wondered about the odd longevity of the Vlasic stork.
When the mascot was created (1974, according to Vlasic), the parody of Groucho Marx, including the pickle-as-cigar, would have been instantly recognizable to the audience. Nearly 45 years later? Not as much. I guess the Vlasic stork exists pretty much as its own thing now.
What gives? Boy-Ar-Dee has been an avuncular fellow, a gray presence, since Chef Boiardi was still alive and unafraid to attach his name (phonetically) to such a product.
The bee’s knees is a phase that needs a new life. As for the product, it’s distinction seems to be honey mixed in.
Not often. I think the truck was delivering a few to the park behind the house. Maybe that’s an early sign of spring.
